Training on digital PR was held in the "One shop stop" Export Support Center
A training on "Using Digital Technologies as a PR tool" was organized by the “One shop stop” Export Support Center at the Center for Analysis of Economic Reforms and Communication of the Republic of Azerbaijan (CAERC). The training was conducted by well-known PR specialist of Azerbaijan, Azer Nazarov, who studied at the USA University of Maryland within Humphrey Scholarship Program. The main goal of the training, which is attended by more than 30 companies and organizations, is to provide detailed information on steps taken by the Azerbaijani entrepreneurs to introduce their products abroad. During the training, the following issues like using digital technologies as a PR tool, digital PR strategy, market analysis through digital tools, use of paid means as a PR tool, analyzing digital activities and preparing reports, were discussed.
Nijat Hajizadeh, manager of the One-Stop-Shop Export Support Center, said the training was very active, and it was one of the main goals assigned to introduce Azerbaijani products abroad, organize their marketing and communication. According to him, these trainings aimed at increasing competitiveness of our country in foreign markets will continue in the upcoming period. Entrepreneurs participating in the training learn how to sell products in foreign markets, apply international standards, and use financial instruments.
PR specialist Azer Nazarov, highly appreciated holding of such training by organizational support of the Centre for Analysis of Economic Reforms and Communication, and "One shop stop" Export Support Center. He said that during the training, the technical and theoretical knowledge needed to promote the image of local export-oriented entrepreneurs in foreign countries would be discussed. They have been trained to build and maintain the image through digital tools, market analysis, the development of a digital PR strategy, and defining the profile of the target audience.
Training sponsors are Center for Analysis of Economic Reforms Communication, Azexport portal, Digital Trade HUB, “One shop stop” Export Support Center and PreMark - Professional PR and Media Consulting service.